Client
Client overview
El-Mawkaa is a platform that connects all stakeholders in the construction and architecture sector from engineers, investors, contractors and suppliers in the MENA region. The platform provides services to all parties, such as engineering services and updates of the latest prices of building materials.
client brief
optimize marketing channels and create marketing campaigns that achieve the following:
Hit the 50k installs on Play store.
Generate more qualified leads.
Optimize social media communication channels.
Increase brand awareness about El Mawkaa within the construction industry.
Provide creative new solutions that help increase the business overall performance.
concept
concept rationale
An action driven campaign, aims to increase sales by increasing the qualified leads..
A concept built on the stakeholder's insights by surveying the most frequent words used in construction sites.
Social
Social Media Posts
edu.
educational posts
Display
Google Ads
GDN
Search
Google Ads
Paid Search
