client
client overview
Royal Herbs is an Egyptian market leader specialized in the cultivation, processing, and production of medical herbs and herbal teas. Due to an unsurpassed methodical structure, it enjoys a strong local stand along with a solid customer base and wide marketing network worldwide. Royal Herbs is backed up by OTTOMAN; the well-established mother company with diversified activities and roots springing back to 1930.
campaign brief
- Induce trial to increase penetration.
- Increase awareness.
- Increase market share.
- Consumers having experience with Royal.
- Heighten brand awareness
- Increase social community size
- Strengthen engagement strategies for increased brand loyalty
- Increase customer satisfaction and positive brand perception
- Collecting insights from users
concept
concept rationale
One cup of royal has the ability to move you from mood to mood to better go through your day in any situation
social
social media posts
engageable posts
cairo
el sharqeya
alexandria
el mansoura
dumyat
results
campaign results
30471
40582
organic engagement
23752
34863
stories created
87
98
% of positive semantic
100
211
% of achieved kpis
Pi Plus Lab’s most valuable asset is it’s people, amazing level of creativity, and a full sense of ownership and accountability regarding the project. They would always go the extra mile to ensure the highest levels of quality. From my personal experience Pi Plus Lab one of the most potential agency in the upcoming years.
Abdelrahman Abou Ghaly
Brand Manager