client
client overview
Roshdy Pharmacies has started in 2008 opening their first branch.
By using all available resources to serve our customers we put our first foot forward towards building this brand,
to deserve that trust of our customers. We believed that having trust was the main biller that carries our success.
We had a challenge every day; to gain the trust of more customers and to prove every moment that we are trustworthy.
Our customers database grew therefore we are increasing our branches to meet their requirements.
campaign brief
launching “أستاذ سكر” loyalty program.
increase the awareness about diabetes.
simplifying the medical info to make it easy for people to understand.
concept
concept rationale
Developing a character who's recently diagnosed with diabetes..
he's trying to follow a healthy lifestyle to be able to live an ordinary life.